Proudly Serving Beauty Professionals For Over 40 Years

Thank you for your interest in our story. It has been a fun ride indeed and look forward to creating for memorable moments including your salon for years to come.


Total Image Salons is formed from it's first location in Newark, New Jersey. Expanding into 7 successful salons across the state.


Dennis Bernard expands into salon distribution of international salon books, DVDs and imported salon banners.


After extensive in-salon testing in 1986, the marketing began and the beauty world was introduced to TCA, The Color Accelerator, which would condition, eliminate fade out and speed up hair color services to under 15 minutes. "Time Is Money" was used to help stylists understand how to service more customers and earn more in their profession.


Dennis Bernard Inc. continues to invent and create new salon problem-solvers for the professional hair stylists and marketed under the POWERTOOLS brand name. In 2005, Dennis took a step into the retail side of the industry and came full circle when he produced smartSOLUTIONS, a professional only sulfate-paraben-cruelty-diversion free, retail line inspired by keeping the hairstylist, client, and the environment in mind. All products are plant extract based and are formulated to revitalize the hair and extend the life of the color service. All products are packaged in 100% recyclable bottles, pucks, and tubes.


At the annual Premiere Orlando beauty show, Dennis Bernard launches 4BOND, a proprietary bond building complex that combines the benefits of advanced polymers, keratin, quinoa and baobab protein.


Today, Dennis Bernard honors its commitment to high quality ingredients and formulas.